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Great audio makes your content stand out and stick with your audience. Let’s create sound that brings your next campaign to life.
RESULTS
The finished spot blended humor with brand messaging, giving the Falcons a social piece that was entertaining and polished. The added Foley and sound design pulled fans in, while the clean mix made sure the food promotions came through loud and clear.
Before (Raw Edit): Dialogue & Visuals only
After (Final Mix): Foley, Sound Design, and Mix
KEY TAKEAWAYS
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Strong audio makes branded social content stand out in fast-moving feeds.
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Clean dialogue and thoughtful sound design keep viewers engaged.
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Shinobi Sound helps brands turn creative ideas into content that feels professional and fun.
OUR APPROACH
We focused on building the sound so it supported both the humor and the brand message.
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Clear Dialogue
All lines were cleaned and balanced to cut through clearly on any playback system, from phone speakers to stadium sound.
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Foley and Sound Design
Added realistic details that matched the visuals, including footsteps in the grass, rattling pads during drills, the hiss of discomfort when touching a hot turkey leg, and enhanced food sounds like turkey leg bites and whipped cream sprays. These touches gave the spot a tactile quality that kept viewers engaged.
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Tone and Timing
Used carefully placed sound cues to match the playful tone, such as a pizzicato sting to highlight a sly look and a suspenseful riser during the oversized player reveal. These elements gave the piece a sense of rhythm and kept the humor sharp while supporting the Falcons brand message.
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Platform-Ready Mix
Delivered a stereo mix optimized for social media feeds and in-stadium playback, ensuring consistency across all platforms where the content would live.
This was not a typical high-energy sports ad. The concept relied on humor and playful storytelling. The audio needed to:
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Grab attention right away in a crowded feed.
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Make dialogue & messaging easy to understand, even on phone speakers.
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Match the playful tone of the video while still sounding professional.
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Make small visual jokes land with the right comedic timing.
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Support exaggerated moments with SFX that felt funny but not cartoonish.
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Balance dialogue, Foley, sound design, and music into a mix that felt both professional and entertaining.
THE CHALLENGE
Case Study: Audio Post-Production for Atlanta Falcons Social Content
The Atlanta Falcons teamed up with Parmley Productions and Levy Restaurants to create a social spot promoting new game-day food at Mercedes-Benz Stadium. Shinobi Sound handled the audio post-production, making sure the piece felt fun, clear, and polished for fans scrolling on their phones or watching in the stadium.