Case Study: Podcast Production for United Musculoskeletal Partners
United Musculoskeletal Partners needed an engaging way to train staff on Orthopaedic Red Flags. Instead of a standard lecture format, the team chose a podcast-style video series that felt approachable, modern, and easy to follow. Shinobi Sound handled the full production, delivering an 11-part training series that blended broadcast-quality audio with a professional multi-camera video setup.
The final delivery was an 11-part video series that combined clear dialogue, polished visuals, and a conversational format. The content gave UMP staff a resource that was not only informative but also engaging, helping important medical information stick. By presenting the training in a podcast-style format, Shinobi Sound helped transform internal communication into something approachable and memorable.
Internal training can be one of the hardest formats to get right. Staff are busy, attention spans are limited, and medical subject matter can often feel dense or overly technical. The challenge was to create a training tool that didn’t just deliver information but actually kept people tuned in and encouraged retention.
We needed to strike the right balance between authority and accessibility. The videos had to feel professional enough to reflect the credibility of United Musculoskeletal Partners while still conversational enough to avoid the stiffness of a traditional lecture. From a production standpoint, we also had to design a setup that was easy to follow over the course of eleven episodes, each one dense with medical content, without ever feeling repetitive or visually flat.
THE CHALLENGE
OUR APPROACH
We designed the shoot to create a professional yet approachable learning environment.
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Multi-Camera Video
Filmed with a three-camera setup to provide dynamic coverage and maintain viewer interest throughout the series.
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Professional Lighting
A carefully built lighting design gave the set a clean, broadcast-ready look that elevated the content beyond typical training videos.
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Studio-Quality Audio
Used four Shure SM7B microphones, a standard in podcasting and broadcast production, to ensure every speaker’s voice was captured clearly and consistently.
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Podcast-Style Format
Structured each episode as a conversation rather than a lecture, keeping the tone natural and easy to follow.
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Podcast production techniques are not limited to public-facing shows. They can also transform internal communications into something employees actually want to watch and listen to.
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Multi-camera setups, thoughtful lighting, and podcast-quality microphones create a viewing experience that is engaging enough to hold attention over multiple episodes.
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Shifting training into a podcast-style conversation helps make technical subject matter easier to digest and more relatable. Staff members walk away with knowledge that feels less like “studying” and more like participating in a conversation.
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Organizations can elevate their internal communication by borrowing from the same storytelling and production techniques that drive successful branded podcasts. The result is material that feels both useful and enjoyable.
KEY TAKEAWAYS
Your Next Podcast, Full Covered
Whether you need a polished internal series like UMP or a public-facing show for your brand, Shinobi Sound brings the same broadcast-quality production to every project. From multi-camera video podcasts to mobile production setups, we make it easy to create content that connects with your audience and keeps them engaged.
